October 21, 2009
How To Powerfully Persuade Others To Your Way Of Thinking
Have you ever tried to convince somebody of something, and didn't quite figured out how to do it effectively? In this article you'll learn some basic tips on how to easily and powerfully persuade others to your way of thinking. These methods have been used throughout time to persuade and influence millions. They are very powerful.
The first thing you'll want to do is generate rapport. This is when you feel really comfortable with somebody, you feel a lot of similarity with this person, and you share many things in common.
Once you have rapport, you are ready to begin to elicit their criteria. Criteria are anything that is important to them about something in particular. For example, if you are buying a car, one of you criteria may be that the car be red. Another criteria may be that the car have a certain level of gas mileage.
The more vague and fuzzy their criteria are, the better. If they want to eat pizza, and all you sell is hot dogs, you've got a problem. But if they want to eat something with cheese, then you've got something to work with. Even better if all they want is something spicy.
But if one of their criteria is something vague like safety, security, popularity, then you've gone something to work with. These can be fairly easy to leverage.
All you do once you find out what their criteria are, is to conversationally convince them that by doing what you want, they will achieve all or part of their criteria.
This is best done indirectly, because if you use the direct approach you will sound too much like a salesperson.
For example, if they want to feel popular, and you are selling them a car, you can tell a story about somebody just like them who bought the same car, and he became really popular after he bought the car. Let your potential client connect the dots. The longer and more roundabout you tell the story, the better.
The more criteria words you get, the better. And the longer you spread out the conversation, the better. Just take your time, there's no rush.
One way to do this is to get some criteria, talk about sports, or whatever, get some more criteria. Then when you start to connect their criteria to your product, you can start telling stories about people who did the same thing.
This is pretty easy once you get the hang of it, and the more you practice, the better you'll get. By the time you finish talking to them, they'll be virtually on their knees begging to do what you want them to.
Of course, it goes without saying that if you use this to trick or manipulate people, you will suffer the consequences. You want to make sure to keep their positive outcome in mind, so everybody ends up better off.
Want to find out more about Easy Persuasion? Join countless others when you visit George Hutton's lens about Covert Persuasion for your persuasion needs.
Filed under Personal Development by George Hutton


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